On March 3rd, workers from Immokalee and their allies from across the state and the country will begin a two-week, 175-mile march from Ft. Myers to Publix corporate headquarters in Lakeland, Florida. The marchers will be calling on Publix to join the CIW's Fair Food Program, the groundbreaking system of human rights standards, worker-to-worker education, and market-based enforcement mechanisms that is transforming Florida's tomato fields into a model for social responsibility in the US produce industry.
The Coalition of Immokalee Workers (CIW) is a grassroots, community-based organization of farmworkers in the Immokalee, Florida area that has waged a number of campaigns on issues ranging from pay raises to fighting modern-day slavery in the fields of Florida.
For more information or to register for the march, please go to http://ciw-online.org/march/index.html.